SEO & GEO

Ranked in Google. Cited by AI. Both at Once.

Search and content work that gets your Amazon or Shopify brand into Google's organic results and into the answers AI tools like ChatGPT, Perplexity, and Google's AI Overviews give your customers.

Talk to the team SEO vs GEO

What's Included

Technical SEO Sites that load fast and pass Google's Core Web Vitals, the baseline Google checks before it evaluates your content at all. Content that ranks Pages built around the real questions your buyers ask, not keyword stuffing, which Google itself flags as a spam signal. AI visibility (GEO) Structured so ChatGPT, Perplexity, and Google's AI Overviews can lift a clean, citable answer straight from your page. Structured data Clean, accurate schema markup, so search engines and AI tools understand exactly what is on the page. Digital PR Getting your brand talked about beyond your own site. Outside brand mentions tie to AI citations more strongly than backlinks alone. Ongoing freshness Pages get revisited and updated, not published once and abandoned. Google and Bing both cite recently updated content more often.

SEO and GEO, Side by Side

They overlap more than they compete. A fast, well structured, genuinely useful page tends to win at both. But they are judged differently, and a page built for only one can miss the other entirely.

	SEO	GEO
Goal	Rank in Google's search results	Get cited inside an AI generated answer
Where you show up	Google and Bing results pages	ChatGPT, Perplexity, Google AI Overviews, Bing Copilot
What wins	Relevance, backlinks, technical health	Original data, clear structure, named sources, freshness
How it's measured	Rankings and organic traffic	How often you get cited or mentioned in an answer

Why Both, Now

Google's AI Overviews are built on top of normal indexing and snippet eligibility. Google states this directly: there is no separate file or markup required, a page just has to already be crawlable, indexed, and well structured. Google's AI Mode goes further and splits one search into many related sub-questions behind the scenes, so a page that answers a topic in depth gets picked up repeatedly instead of once.

None of this replaces classic SEO. A page still has to load fast, be mobile friendly, and pass Google's Core Web Vitals before Google evaluates its content at all. GEO adds a second bar on top: the page also has to be structured so an AI model can lift a clean, self contained answer out of it, with a real source attached.

Ready to Show Up in Both?

Send us your site and we'll tell you honestly where you stand on each side of the table above.

Talk to the team